Mr. Piroonroj Kraisuraphong adjust strategy "VISTRA" winner of the market, introducing Taew - Maria as presenters to increase selling volume 20% and brand awareness.

Mr. Piroonroj Kraisuraphong, CEO of NBD Healthcare Co., Ltd., which is the leading distributor of food supplements and skin care in Thailand under brand "Vistra" revealed that the consistent growth of brand vistra leading to the potential of competition in the market, expecting to grow more than 20% in 2018.

Recently, Maria Poonlertlarb, Ms. Thailand Universe 2017 and Taew Natthaporn Taemerak, a superstar has been our presenters and was introduced under the concept of "VISTRA HEALTHY LEADS TO THE TOP".

Vistra Astaxanthin, food supplement for anti-aging extracted from premium-quality red algae from Japan under license of AstaREAL, enhances cell energy and youthfulness. Vistra Fish Oil, premium-quality fish oil from Iceland (the world best resource of fish oil), is for heart and brain health.

Mr. Piroonroj Kraisuraphong said that Vistra aimed to build strength of the brand and to expand to new customers, particularly female teenagers and working adults. We’d like to differentiate from the current market to create brand awareness to our target customers. Our 2 presenters were famous among our target customers and they were good representatives of modern and smart women caring about themselves, full of energy. We were certain that our selling growth must reach 20%.